Built for service businesses doing $1M–$5M
Custom AI tools for service businesses. Built in two weeks. $1,500 to $6,000. No retainers. No long contracts. No deck-pitching consultants who don't know your world.
No jargon. No enterprise pricing. No long contracts. Just a real person who'll walk you through it.
A 15-minute conversation
No pitch. No deck. We'll ask about the work that drains your week, tell you honestly whether AI can help, and — if it can — what a first project would look like and what it would cost.
Pick a timeHere's what lands on your phone — by day 14
Two weeks after our first call, you'll have something real. Running on your data. Doing the work it was built for. Not a Figma mockup, not a phase-one roadmap — an actual tool, in your hands, doing its job.
Who we work with
We work with established service businesses — typically $1M to $5M in revenue. HVAC, plumbing, electrical, landscaping, cleaning, roofing, agencies, professional services. Owner-led companies with a small team, a steady book of work, and a growing pile of work that should be running on autopilot.
If any of these sound like you, this page is for you.
You know every hour matters. You just don't have someone watching the inbox at 8 PM on Tuesday.
Quotes, approvals, scheduling, follow-ups — everything routes through you. The business stops growing when you stop typing.
You've tried ChatGPT a few times. You're not going to read 40 hours of tutorials. You want someone to just tell you what to do.
Fair. We start small — a project that pays for itself fast — and only grow from there if it earns it.
What we do
Most "AI" you see online is a chatbot with a monthly fee. What we build is different. We sit down with you, find one or two specific things that drain your team's time every week, and build a simple, reliable tool that does that work — so your people are free to do the work that actually grows the business.
Lead & sales follow-up
An assistant that catches every quote request, books the call, and keeps the lead warm — at 7 AM, at 9 PM, on weekends. So you stop losing $5k jobs to whoever called back first.
Behind-the-scenes work
Invoices, receipts, intake forms, scheduling — the boring, repetitive stuff your team spends half their day on. We hand it off to a system that does it the same way, every time.
Know what's actually happening
No more digging through five tools to figure out where things stand. Every morning, you get a short text or email that tells you exactly what's going on — and what needs your attention today.
Customer experience
A friendly AI receptionist that picks up, books appointments, answers the easy questions, and routes the urgent stuff to a real person. Sounds natural. Trained on your business.
What you've heard about AI
What we actually do
Real examples
None of these are fancy. They're small, practical tools that quietly pay for themselves every month. Most cost between $1,500 and $6,000 to build.
Owner-led shop, no after-hours dispatcher. Web forms and missed calls coming in after 5 PM sat in a queue until morning. By then, half the prospects had already booked with whoever called them back first.
~30% of after-hours leads lost to faster competitors. Mornings started with a queue of cold leads.
Every form & missed call answered in under two minutes — booked, or held warm — 24/7. Owner reviews bookings in the morning.
~$14,000/month in jobs recovered that used to go to whoever called back first.
Owner knew Google reviews drove leads but couldn't reliably ask for them. Field crews would forget; the owner felt awkward following up days later. The flow only fired when she remembered — which was rarely.
7 Google reviews total. Field crews marked customers happy, but no one followed up. Average rating: 4.5.
Personalized text fires automatically after every "happy customer" check. Owner approves first 10 monthly to keep voice right; rest run on rails.
First-page Google ranking in service area within 90 days. ~22% lift in inbound leads attributed to Google traffic.
Two missed calls per day, on average. Owner was the only quote writer — typed every estimate from scratch in the truck, late at night. The bottleneck on growth wasn't field work, it was admin work.
~2 missed calls/day going to voicemail. Owner spent 8–10 hours/week writing quotes after-hours.
AI receptionist answers, books, and drafts a rough estimate for owner review. Owner approves 8–10 drafts in the morning over coffee.
~5 hrs/week reclaimed (now field time, not desk time) + zero missed-call churn.
Five different tools to check before 8 AM: CRM, scheduling app, accounting, Slack, email. Owner was opening his laptop in bed just to know what the day looked like. Quality of life was sliding.
30+ minutes every morning, across 5 tools, before he could see the day. Started the day reactive, not proactive.
One text at 6 AM: today's jobs, crew assignments, callbacks needed, yesterday's revenue. Reads it over coffee. Done.
Owner reports this is the single biggest quality-of-life change he's made in five years of running the business.
Book a free 15-minute call. We'll talk about your specific situation — no deck, no pressure.
Pricing
Most of our first projects come in between $1,500 and $6,000. You pay once, you own the tool, and we stay on for a month to make sure it runs the way you need it to. After that, you decide whether to add to it.
Start small
from $1,500
Choose this if: you have one specific bottleneck and want proof it works before doing anything bigger.
Pick the one thing draining your team's week. We build a focused tool that handles it end-to-end.
Most owners start here
from $4,500
Choose this if: you've got 2–3 places AI could help and want them built together so they actually talk to each other.
A connected set of tools — usually lead follow-up, a daily owner brief, and one back-office automation.
When you're ready
from $750/mo
Choose this if: you want us as the long-term operator — monitoring, fixing, and adding tools as you grow.
We keep your tools running, fix anything that breaks, and add new automations as the business grows.
Not sure which fits? Don't worry about it. We'll tell you on the 15-minute call — honestly, in plain English, before you spend anything.
Our promise to you
We only pitch projects we genuinely believe will pay for themselves fast. If the first tool we build for you doesn't return what you paid us within 90 days of going live — through saved time, recovered jobs, or new revenue — we'll refund the gap. No mediation, no fine print, no asterisks.
No retainers, no monthly auto-bills until you choose them.
If the tool drifts, we fix it. No new invoice.
Code, accounts, integrations — keys handed over at launch. No vendor lock-in, ever.
We've been doing this long enough to know what works and what doesn't. The promise isn't marketing — it's how we filter who we work with.
How it works
No long discovery process. No 80-page proposals. We talk, we agree on a small first project, and we build it.
A free 15-minute call. You tell us what's eating your week. We tell you honestly whether AI is the right answer — and if it isn't, we'll say so.
Day 1 · free
If there's a fit, you get a one-page proposal: what we'll build, what it'll cost, and when it'll be done. No deck. No upsell.
Days 2–3
You'll see progress every few days. We test it with your real data and walk you through how it works in plain English.
Days 4–12
We hand you the keys and stay close for 30 days while it gets real-world testing. After that, you decide what's next.
Day 13 → onward
What owners say
"I was honestly scared of AI — figured it'd be way over my head. Ricky walked us through it like a normal conversation, no jargon. Two weeks later we had a tool catching after-hours leads. Closed three extra jobs the first week. Easiest yes I've made in years."
"What I liked is they didn't try to sell me on some big platform with monthly fees. They asked what was killing my week, built a tool that did exactly that, handed me the keys. I don't think about it anymore. That's the highest praise I can give software."
"Two other firms quoted us $40k and six months for an AI rollout. Turnkey AI did the first version for $2,800 in twelve days. It's been running four months without a hiccup. We've since added a second one."
From the founder
I spent eight years inside service businesses — bookkeeping firms, contractors, agencies — before starting this. I've watched too many smart owners get pitched $50k "AI transformation" deals by consultants who couldn't tell a job-cost report from a wiring diagram. That's not what this is.
We're a small team. We do real work. We tell you the truth — even when it costs us the project. The reason this works is simple: we listen first, we build small, and we let the results decide what comes next.
What you'll get from me on the first call:
— Ricky West, Founder
Common questions
Pulled from real first calls. If you've got something we haven't covered, ask on the call — or email Ricky.
ChatGPT is a chat window. You have to remember to open it, paste in context, and ask the right question. The tools we build are integrated — they live inside the workflows you already have. A new lead comes in, the tool answers it. A receipt hits your inbox, the tool categorizes it. You don't open anything. You don't prompt anything. It just runs.
No. We design every build so a non-technical owner can use it day-to-day. If anything needs attention, it sends you a Slack message or text. We also record a walkthrough video so anyone on your team — even someone hired six months from now — can learn it in 15 minutes.
Every build has approval gates wherever the stakes are real — sending a customer message, processing a payment, booking a job. The tool drafts; you approve. For the first 30 days after launch, we monitor it daily and fix anything that drifts. After that, you can keep us on retainer (from $750/mo) or take it fully in-house — your call.
Short answer: yes. Your data stays in your tools (QuickBooks, your CRM, your inbox). We don't move it to some shared platform. The AI providers we use (OpenAI, Anthropic) have business-grade contracts that prohibit training on your data. We sign an NDA before we start, and we're happy to walk through the data flow on the first call.
We'll tell you. Honestly — most of our first calls end with us saying "you don't need AI for that, you need a better process" or "this is a $200 Zapier zap, not a $5k build." We make our money on great fits, not by selling everyone an automation. The 15-minute call is free either way.
Almost never. We build on top of what you already use — QuickBooks, ServiceTitan, Jobber, HubSpot, Google Workspace, Outlook, whatever. The goal is to make your existing stack smarter, not give you another platform to learn.
Most first projects: 1–2 weeks from kickoff to live. Bigger bundles: 2–3 weeks. You'll see progress every few days, not at the end. We don't disappear into a six-month build cycle.
Project work is paid 50% up front, 50% on delivery — no long contracts. If you go on retainer afterwards, you can cancel anytime with 30 days' notice. You always own whatever we've built for you.
Book a free call
15 minutes. No deck. No pressure. We'll listen, ask the right questions, and tell you honestly whether AI can help — and what a first project would look like.
Or email Ricky directly at [email protected]